AboutMasterMarket
Empowering Irish families to make smarter shopping decisions through transparent, side-by-side price comparison.
Why We Built MasterMarket
MasterMarket was founded with a simple yet powerful mission: to democratize grocery price information and help every household in Ireland save money on essential shopping.
"Making grocery shopping transparent, affordable, and community-driven for everyone in Ireland."
Our Core Values
Save Money
Helping families save on grocery shopping by making price comparison simple and accessible.
Community First
Shoppers can add and correct prices, filling gaps the scrapers miss.
Data Transparency
Prices come from the supermarkets’ own websites, and every product page shows when each price was recorded.
Innovation
Continuously innovating to bring the best tools for smart shopping and saving.
Trust & Reliability
Prices refreshed twice a week, with the last update time for each store published on our freshness page.
Sustainability
Reduce food waste by making informed purchasing decisions and planning better.
The Journey So Far
MasterMarket Started
First version of the price comparison platform for Irish supermarkets
Product Associations
Matching the same product across different stores
AI Shopping Assistant
Ask questions about prices, deals and recipes in plain English
Weekly Shop Planner
Plan a week of meals and get the basket priced across stores
Irish Grocery Price Index
A weekly comparison of the same basket across supermarkets
Meet the Team
A small Irish team building a better way to compare grocery prices.
Roberto Aburto
Co-Founder & CEO
Creating innovative solutions to make price comparison effortless.
Eileen McHugh
Co-Founder & Head of Community
Building a vibrant community of smart shoppers across Ireland.
Patrick McHugh
Co-Founder & CTO
Passionate about technology and helping families save money on essentials.
Get In Touch
Have questions, suggestions, or want to partner with us? We'd love to hear from you.
Start Comparing Your Shop
Together, we're making grocery shopping more transparent and affordable for everyone.